Symbol brand Camel - the famous camel Joe - remained on the package, but now he "concluded" in a circle. Pyramid against the backdrop of more highlighted more clearly the inscription "Camel" made more dark font. Also in the design of a new package focuses on a long and rich history of the brand: "Since 1913".
"The complexity of the tasks was to give the brand a more modern look without changing the basic concept - said David Howard, a representative of the tobacco company Winston-Salem. Old Joe are also stoically strides in the desert. Camel is stable and reputable brand with a rich history, so we see a view to redesign only expanding consumer audience, but not global sensation."
Yesterday, Japan Tobacco International has announced the launch at the largest tobacco factory in Russia "Petro" high-speed line for the production and packaging of cigarettes. According to the director for the production of Chris Kopecha factories, equipment worth $ 18 million and the payback period 3-4 years will increase power plant at 6.3 billion cigarettes (formerly the factory could produce up to 90 billion cigarettes) and help reduce the costs of the company at $ 300-400 thousand a year.
To date, new equipment - is not the only major investment company in the Russian market. They have a strong position in the middle and cheap segment, but has noticeably lagged behind competitors in the expensive, so decided to make the sale of our recently updated brand - Camel Natural Flavor. The new brand was launched in November last year at the factory capacity "Petro" and sold only until July in St. Petersburg. Now he will be distributed as early as eight major Russian cities. According to one of the market participants, shortly JTI to invest in rebrending another premium brand - Epigue. Both projects would be at least $ 60 million.
The company Philip Morris declined to comment on plans JTI. But noted that sales of premium cigarettes (value of 27 rubles per pack) in the first quarter of this year increased by 2% and accounted for 17.35% of the market. "All great popularity among premium brands are becoming super formats, products with a slight taste and exclusive offers (the price of 50 rubles per pack). Not so long ago successfully launched premium black-and-white collection of cigarette Uno Virginia Slims and Marlboro Filter Plus. In megapolice segment remain they mark a solid leader with Parliament, their share of Parliament in I quarter of 2008 was already 2.58% of the total cigarette market in Russia.
According to the marketing company Nielsen, in May 2008 along with the percentage of JTI acquired last year by Gallaher on the Russian market cigarettes close to 35.6%.
Japan Tobacco International - second only to Philip Morris sells cigarettes in Russia (s Camel, Winston, Peter I and others). According to the company's "Business Analytica, the share of JTI in the Russian tobacco market at the beginning of last year was 15%. The company owns a factory Petro (St. Petersburg) and JTI-Yelets. The volume of sales in the past year, an estimated " '" amounted to about $ 810-830 million
In the JTI to make any comments about changes in its distribution network categorically refused. However, the head distributors of Fort Igor Bykov confirmed on Friday that his company had signed an exclusive contract with JTI cigarettes for distribution companies in the Northwest for three years. If the parties remain happy with each other, that agreement can be carried. Two other dealer from St. Petersburg ( "Take" and "Sapphire"), as well as six regional companies received subdilers contract and now will buy cigarettes from the "Fort". According to Mr. Bykov, no special requirements for sales JTI to its new distributor not pulled out.
Most experts agree that changes in the Northwest - the first step for a global reduction of the number of distributors JTI, which has already been discussed in the company for more than a year. Most likely, followed by the North-west, will be selected by two distributors in the Central region, and then will turn the Urals and Siberia.
All major competitors JTI a few years ago, have been reconsidering their marketing. For example, Philip Morris in 1996, the start of the phased reduction in the number of distributors (originally there were more than 30) - now sell products company only three distributors ( "Anoksis", "Mercury", "Teacher"). A similar conversion in 1997, held a British American Tobacco (BAT), creating the so-called Moscow headquarters five distributors; now working directly with VAT, only two companies - SNS and Tyusom. "
JTI same until recently sold directly to cigarette companies from 70 different regions of the country. Reducing the number of distributors will allow us harder to control flail situation in the regions. In addition, JTI, in exchange for exclusive certainly will require its distributors to desist from selling competitors' products.
Quarter in the city of Winston-Salem (North Carolina), a corporation owned by Reynolds American brands Camel and Salem. After purchasing Conwood, the corporation has become the second largest player in the market "smokeless" tobacco products (the leader of this market is UST).
In early April Bonii Herzog, an analyst with Citigroup, valued at $ Conwood 1,4-1,8 billion Thus, by entering into a deal with Reynolds, Pritskers able to substantially improve its financial position. "We believe that [the proposed Reynolds] a very high price for such assets" - said David Eydelman, an analyst with Morgan Stanley, Reynolds shares appropriate rating below market media price. "
Following the announcement of the transaction on the NYSE in the tender for 16.00 shares of Reynolds on Wednesday added weight to $ 0.84, rising to $ 110.67. To finance the purchase Corporation will allocate $ 300 million from the existing cash reserve and resort to increased borrowing in the amount of $ 3.2 billion
Composition creative group
Agency: Saatchi & Saatchi, Milan, Italy Creative director: Guido Cornara, Agostino Toscana Art Director: Pericles Pericleous, Norbert Graf, Riccardo Gianangeli
So far, none of the recipients did not respond to a message. It is part owner of the publications have addressees congressmen, Conde Nast publishing house, believes that the question of whether or not to deploy such advertising should decide each of the magazines. USA stands alone in the global fight against smoking - there are still permitted tobacco advertising in the press. In some editions voluntarily refuse to replenish its budget from tobacco advertising - these are the Men's Health and Money.
Lynn Beesley, president of Reynolds American Inc., Helping run Joe Camel, believes that his "cool" look and dark glasses is not appealing to children. She claims that the company engaged in marketing only to adult smokers. "Our policy since my arrival in the company is that we do not want to see young smokers" - declared at the court hearings Beesley, who came to Reynolds American Inc. , in 1982 to replace assistant marketing.
Joe Camel was developed in the late 80 - x, and the peak of its fame came at 90 - e. But recently the American government has decided reprove too aside all restraint tobacco companies, and Camel has received a subpoena in court…
Former head of the Camel Rick Thomas Cofield appointed head of the Russian branch Japan Tobacco International
Earlier Colfield Camel led an international team at the headquarters in Geneva, he supervised the markets in Japan, Malaysia, headed the unit for the marketing and sales region, including the CIS, Baltic States, Turkey, Romania, the Middle East, Africa and the free-trade market.
Now replaced macho, drive jeep through the jungle and squeeze (who, incidentally, died several years ago of lung cancer), "came the modern individualist" - successful, able to enjoy life, despite its rapid rhythm. Although camels left themselves cigarettes will now be "unisex" for successful urban dwellers. A new outdoor advertising shows a young man who sits by closing their eyes and hands on a pack of Camel spin.
In the "female version" girl lies on her back on the stack of cigarettes. As the director of marketing JTI in Russia and Belarus Antoine Ernst, "the launch of the new Camel has already taken place in Spain, Italy, France and Germany. There, representatives of JTI were very satisfied launch program, they declare grand successes.
In Germany, concludes a new Camel caused such a significant transformation, which the market has not seen a long time ago. Camel and above was one of the fastest growing brands in Western Europe - in one of the most stable markets. The growth in sales volume for 2001 was about 7% - it is quite a lot, given the absolutely planar development of the world tobacco market. With a new acceleration, we believe that the Camel, as a tobacco brand in the world number three, will be able to markedly strengthen its position ".
The basis for it has a new marketing concept that includes improved packaging, extended range of products, a new image and a new advertising campaign. Consumer Market Research showed that the new key messages, improved packaging design and enhanced range would not only preserve today's consumers, but also to attract buyers other cigarette manufacturers. In Russia, a new Camel in June of this year, at this time, will begin the presentation of the new product and the quality of its advertising concepts Russian consumer.
PARIS, September 26 - The city of Paris court dismissed the claim of opponents of smoking groups to the American tobacco giant RJ Reynolds, which produces cigarettes under the brand Camel.
The National Committee of smoking opponents argued that the use of Camel 15 - ty packaging options with various images of a camel, Joe - a very attractive image of a juvenile - encouraged children and adolescents to gather full "collection" Camel packs.
However, the court dismissed the claim, stating in its decision that "although the law and prohibits advertising, promotion and free distribution of tobacco, it could not determine which images are used in the presentation packs, except for the mandatory placement reminder of the negative impact of smoking on health."
Nevertheless, the court charged the RJ Reynolds Tobacco 8 thousand euro fine and 1.5 thousand euro compensation of losses due to the fact that the company has changed autocratically text warning on the dangers of smoking, millions of reams of Camel, attributing at the beginning "in accordance with the law 91-32. Changing text, in the opinion of the judges, has led many consumers less serious about prevention.
Italian branch of the agency Saatchi & Saatchi calls on all the world to explore more and open up new horizons, it's a constant companion in all your adventures will Camel cigarettes and their camels.
Inscription: "Discover more"
Agency: Saatchi & Saatchi, Italy creative director: Agostino Toscana, Guido Cornara Art Director: Timur Kulenovic, Norbert Graf Photographer: Jan Steinhilber
Camel Natural Flavor - Innovative Product produced from a tobacco leaf. Lack of candy-flavoured additives reveal the true taste of a high-quality soft tobacco. An unusual texture and natural colors tutu fully meet the concept of Natural Flavor.
So far Camel Natural Flavor has been launched in 25 countries, and in November of this year, will appear in St. Petersburg, who has been selected to test launch brand in Russia.
Camel Natural Flavor positioned in a prestigious segment. The maximum retail price for Camel Natural Flavor will be 37 rubles.
The new brand is produced in a factory Petro in St. Petersburg. Running will be supported by advertising in the subway, print ads, POS deployment and materials for sale in HoReCa channel, as well as the promotion of sales of shares in the field.
The new range includes the Camel Filters, as well as Camel Mild, Camel Lights and Camel Super Lights.
Sales in Russia will be a new Camel summer of 2002, it is at this time scheduled marketing activity to support the brand. In Russia, Camel / Camel Mild and Camel Lights / performed at JSC "Petro / g St. Petersburg / owned JTI. The representative of the company declined to indicate when the manufacture of a new generation of Camel will begin in Russia.
When launched, the brand will be using a new marketing concept that includes improved packaging, extended range of products, a new image and, if possible, a new advertising campaign.
Now replaced macho, gonyayuschemu jeep through the jungle and prodirayuschemusya (who, incidentally, died several years ago of lung cancer), "came the modern individualist" - successful, able to enjoy life, despite its rapid rhythm.
Although camels left themselves cigarettes will now be "unisex" for a successful urban dwellers. A new outdoor advertising shows a young man who sits by closing their eyes and hands on a pack of Camel spin.
In the "female version" girl lies on her back on the stack of cigarettes. As the director of marketing JTI in Russia and Belarus Antoine Ernst, "the launch of the new Camel Cigarettes has already taken place in Spain, Italy, France and Germany. There, representatives of JTI were very satisfied launch programme, they declare grand successes.
In Germany, concludes a new Camel Cigarettes caused such a significant transformation, which the market has not seen a long time ago. Camel Cigarettes and above was one of the fastest growing brands in Western Europe - in one of the most stable markets.
The growth in sales volume for 2001 was about 7% - it is quite a lot, given the absolutely planar development of the world tobacco market. With a new acceleration, we believe that the Camel Cigarettes, as a tobacco brand in the world number three, will be able to markedly strengthen its position ".
As described 'Manager of Public Relations office JTI Russian Anatoly Vereshchagin, in September in 25 cities of Russia limited selling Camel Cigarettes party with a new design. Instead of the classic Camel Cigarettes on the package shows an entire track: camel goes on trees along the winding road, and the usual stack of yellow background patterns decorated with cigarettes. In doing so, taste, shape and price of cigarettes remained unchanged. "This is our largest action in issuing a limited series - said Mr. Vereshchagin .- First Similar issues were distributed only in the networks HoReCa (hotels, restaurants, cafes)."
Such a limited series of its brands already produced several times in Russia company Philip Morris. Thus, in March this year to sell Marlboro cigarettes came in the pockets of silver, opened the side. And one of the parties in Parliament was painted metallic blue color. "We wanted to add momentum to its key brands," - explains press secretary Irina Bakhtina Philip Morris.
Issues of the limited series is often practiced today beverage manufacturers and food. Thus, the brewery Baltika for several years from November to January produces special "seasonal" class beer Tuborg Christmas Brew. A company "Russian Alcohol (brand Glavspirttrest) publishes monthly instalment limited vodka Green Brand", labels showing pictures of the artist Vladimir Lyubarova. "You may also recall the special new taste 'Holiday' juice 'Dobry' - apple, vanilla and cinnamon - tells Senior Project Manager for the company KOMKON research Anna Uvarova .- And many confectioners to make every holiday special packages for their traditional sets of chocolates."
Notably, the Experts no single answer - whether the limited series of sales growth? For example, Philip Morris refers to the data research company Business Analysis ", which recorded a small increase in sales of Marlboro in the first half of 2006, following the action. Dole brand has grown over the same period of last year to 0.14% (for the highly competitive tobacco market is a good indicator). In other companies more skeptical look at these figures. "I sell and so grow each year - said the commercial director of 'Russian alcohol' Vadim Kasyanov .- The pictures on bottles rather simply attract attention." A director of brand development company Baltica Denis Sherstennikov stresses that such experiments could only afford brand-leaders: "Weak mark is only dilute its target audience."
Marketing note that the further release of the limited series will be increasingly in demand. "While manufacturers to daily goods such acts sporadic, but they will soon become commonplace" - believes director of Qualitative Quest Aleksandr Makarov. A chapter of "Russian tobacco Maxim Korolev drew attention that one of the first limited series began practicing companies, whose advertising opportunities are limited by law:" For them, this is an additional way to promote their brand."
One of constituent parts of Camel Cigarettes success is a combination of a high quality tobacco and the product's low price. They belong to 10best-selling cigarette brands. Camel Cigarettes were harmonized in a way to be smoked considerably easier in contrast to the much harsher brands popular in the period of their introduction. Balanced nicotine content and a smooth taste make Camel Cigarettes a classic that will never run away.
Camel Cigarettes were advance promoted, prior to official release, by a careful advertising campaign that included "teasers" which stated that "the Camels are coming" .This marketing style was, in fact, a prototype for attempts to sway public opinion that coincided with the United States' entry into the First World War, and later the Second World War. Another promotion strategy was the use of a Circus camel, 'Old Joe', which was driven through town and used to distribute free cigarettes. Old Joe was used as the model for the camel on the package.
It's interesting that though it's considered that the Camel image on the pack is of Egyptian origin, Turkish archives say it is a symbol of gratitude of Americans to Turkish for their 34 camels' donation to American Army in 1854. But R.J.Reynolds could hardly remember that in 1913, introducing Camel as his first major cigarette brand.
Winston-Salem, North Carolina, the city where R.J.R. was founded, was nicknamed "Camel City" at one time because of the brand's popularity.
From 1972-1993, Camel was the title sponsor of the popular auto racing series. It also sponsored the Lotus Formula One team and in the nineties, sponsored the factory Honda team in the AMA Superbike series.
Nowadays, Camel Cigarettes represent three different families of flavor - Classic, Turkish and Exotic Blends. The Classic styles, which represent the bulk of the brand's business, offer rich tobacco taste. Camel Cigarettes' Turkish family offers smooth and mellow versions of the brand's distinctive flavor. Camel Exotic Blends, a line of premium-priced, limited-edition luxury blends, offer adult smokers indulgent taste signatures.
Camel Cigarettes is today one of the top five global cigarette brands, sold in over 90 countries worldwide.
The company Japan Tobacco International (JTI), one of the world's largest manufacturers of tobacco products, has changed the design concept and advertising Camel Cigarettes brand. JTI no longer calling the adherents of these cigarettes in new adventures, and invites them just a moment of pleasure. At most, believe in the JTI, the modern smoker's simply no time.
JTI zateyala campaign to replace the Camel Cigarettes design in April 2002, as well as Russia dokatilas wave of the summer. Beginning June docco unit in the Russian JTI hot. All employees of the corporation, including secretaries, Minsk and obezzhali wholesalers, retail outlets and changed the "old" Camel Cigarettes with a new one. "For English language that seems to be" subbotnik "?" - peresprashivaet, smiling, Antoine Ernst, director of marketing Russian office. In total, the Russian unit JTI two weeks removed from the distribution 750000 packs. From billboards Camel Cigarettes on the streets of Moscow for this "subbotnik" has not witnessed severe macho - conqueror prairie, but decently dressed ladies and gentlemen vybritye smoothly, not sitting on the ground, and on the floor, and not a night bonfire, but in broad daylight chic office.
The decision on the company's change of design at first glance, it seems surprising. In 2001, in the words of Antoine Ernst, Camel Cigarettes global sales growth was 7%. This is the third brand after Marlboro (Philip Morris) and Mild Seven (JTI). The same Marlboro, for example, increased its share by only 2.5%. Against this backdrop, the refusal Philip Morris from his cowboy look would be more logical. No Cowboy left in the lady went.
Camel Cigarettes brand was born in 1913. The founder of the American Tobacco Company RJR Richard Reynolds, taking as long pipe tobacco, conceived to produce cigarettes, which once belonged to a modem. It may refer to the eastern grounds of his success has forced Prince Albert tobacco brands. Reynolds bought a little-known brand Red Kamel and turned it into a Camel, which translated from Spanish means "camel". Camel Cigarettes - only cigarettes from around the world, playing the title animal. This gave the opportunity to use the original RJR marketing moves. Advancing mark at the beginning of the century has been NWAyer advertising agency. For three days before starting the sale of cigarettes in 90 daily newspapers in the United States cities appeared with images of camels concise inscription - "Camels". On the second day, a more informative slogan - "Camels are coming!". Finally, on the third day of townspeople horrified to learn that "tomorrow in the city of camels will be higher than in Asia and Africa combined." A daily sales all stood up to their seats: "Camel Cigarettes are already here!".
Camel Cigarettes have trouble began in 1954, when the American company Philip Morris vzdumala change the image of its female to male Marlboro cigarettes. U kemelovskogo macho opponent in the person of a cowboy, who began gradually harness under a market masculine cigarettes. In 1999, Japan's Japan Tabacco bought RJR business outside the United States, with all its brands. The new owner decided that the image of Camel Cigarettes urgently needed change. Then something and broke a track and macho cowboy.
Focus groups organized by JTI in 2000 and 2001 showed that the preferences of smokers has changed. "Tastes change on consumers in 20 - 25 years - Ernest Antoine said. - 1960 - were the era's sexual revolution. now we do not have fundamental changes. We are entering an era of individualism, self-reliance, we do not do" crazy "behaviour , as it did in 1990 - to begin. demonstrative behavior has been replaced by a need for pleasure came from the peaceful way of life. "
To begin with the fall of 2000 closed JTI-scale promotion project - Camel Trophy competition. For 20 years, Camel Trophy event took place in 24 countries, took part in 260 teams, which participants selected from the 10 million applicants. "Camel long time associated with adventure, - says Ernst. - It was a fitting 20, 10 years ago. today adventures lost less attractive to a wealthy person. If even five years ago in Russia were large numbers of people who are living trophy, now man with a backpack - very rare. Nash consumer immersed himself in the head with the business. He lives in the urban environment, his life is well-arranged, change it is something he does not want to, he was satisfied with his success. No need for pleasure does not disappear, rather, pleasure now to be more sophisticated. "
Marketing Philip Morris does not agree with this view. "Some values have not changed for decades - says George Givishvili, manager of the group marks the American company. - They remain valid, despite a generational change. spirit of adventure - one of those permanent values." Design Marlboro remains unchanged half a century, from the very moment when these cigarettes changed "orientation". However, it is possible that JTI push for a change of image to other causes. In any case, in the Russian market, the fourth in importance for the international tobacco corporations after the American, Chinese and Japanese, Camel Cigarettes skidding. Share Segment expensive cigarettes (20 - 30 rubles. Retail prices), according to the research agency "Business Analyst" for 2001 rose from 4.13% to 5%, while the share of Camel Cigarettes declined from 0.43% to 0.37% . The proportion of Kent cigarettes British VAT for the same time rose from 0.16% to 0.42%, Marlboro, respectively, from 1.87% to 2.12%.
Ernst does not deny that the economic indicators have played a role: "We did not meet growth Camel Cigarettes (meaning global growth. - Prime." Co "), and we decided to update the design to expedite it." As a "surgeon for the operation of such famous" patient "as Camel, the company has chosen the Italian design bureau Robiliant & Associati. "The upgrade design, we set two goals designers - said Ernst. - First, take the basic elements of the brand and make them more symbolic, like a sign, stamp. as we would say the consumer: no camel, but a sign of a camel. Secondly, to make design more elegant, easy calm. "
In introducing radical changes in design, JTI tried to kill two rabbits at once: to preserve the old fans and attract new ones. Designers changed the color purple letters on the Camel Cigarettes with golden, more characteristic of the expensive brands, added inscription Since 1913 (S 1913) in order to emphasize the history of stamps, replaced inscription Turkish & American Blend Cigarettes ( "Cigarettes with a taste of the American-Turkish tobacco") no longer carrying meaningful to the consumer information on Generous flavour ( "Amazing Taste"). The inscription was Filters mark in the box to emphasize its attention. But the most significant change has undergone camels. This impression that the company suddenly zastesnyalas this animal and decided his mask.
Ernst convinced that the camels - is a worthy animal to cigarette brand. "Camel is suitable for creating brand is not worse than any other animal - said Ernst. - After nearly a hundred years, consumers perceive as Camel Cigarettes is not a camel, but as a trademark, first simvolizirovavshuyu spirit of adventure, but now - refined pleasure. YA, for example, do not see a camel, when I look at the stack. " Indeed, the camel on the stack of Camel became less visible. If the case goes so far, the famous parable about the camel and caught abalone lose meaning. In any case, Camel camel through the abalone will be exactly.
Step One: Change design
Step Two: Removing the "old" Camel from distribution
Step Three: Starting a new campaign
Plans: To accelerate the growth of world sales
Problem: Competition from Marlboro
The basis for it has a new marketing concept that includes improved packaging, extended range of products, a new image and a new advertising campaign. Consumer Market Research showed that the new key messages, improved packaging design and enhanced range would not only preserve today's consumers, but also to attract buyers other cigarette manufacturers. In Russia, a new Camel Cigarettes in June of this year, at this time, will begin the presentation of the new product and the quality of its advertising concepts Russian consumer.
Picture a camel on the package remains unchanged, but turned entourage: designers have developed a new image oasis, which is brighter now allocated to the stack of cigarettes, and the pyramid, located on the far background, become larger in size and gained a clearer form. In addition, the brand name has become darker, and the stack of a color code and the inscription: Since 1913.
"The challenge was to take the cover brand - a sort of flagship - and give it a more modern look and feel. challenge is to do this while respecting and without losing the rich heritage of the brand" - said a company representative David Howard (David Howard) .
It is expected that by the end of March to 80% from shelves Camel Cigarettes products will be presented in the new package.
"Podnimet whether it (new packaging) selling itself? This is a controversial issue, but I am impressed that they did. had taken brand, which is entrenched here, and used it to get a new audience" - says marketing Michel Roem ( Michelle Roehm), which quotes the words Agency.
R.J. Reynolds is a unit of the second largest tobacco company in the United States Reynolds American Inc.
In September, the 25 largest cities in selling limited Camel Cigarettes party with a new design. Instead of the classic camel on the package shows an entire track: camel goes on trees along the winding road, and the usual stack of yellow background patterns decorated with cigarettes. In doing so, taste, shape and price of cigarettes remained unchanged. This is the largest sale in issuing limited series.
Such a limited series of its brands already produced several times in Russia company Philip Morris. Thus, in March this year to sell Marlboro cigarettes came in the pockets of silver, opened the side. And one of the parties in Parliament was painted metallic blue color.
Notably, the Experts no single answer - whether the limited series of sales growth? For example, Philip Morris refers to the data research company Business Analysis ", which recorded a small increase in sales of Marlboro in the first half of 2006, following the action. Dole brand has grown over the same period last year at 0, 14% (for the highly competitive tobacco market is a good indicator). In other companies more skeptical look at these figures.
Marketing note that the further release of the limited series will be increasingly in demand. While manufacturers for daily goods such acts sporadic, but they will soon become commonplace.
Picture a camel on the package remains unchanged on pack of Camel Cigarettes, but turned entourage: designers have developed a new image oasis, which is brighter now allocated to the stack of cigarettes, and the pyramid, located on the far background, become larger in size and gained a clearer form. In addition, the brand name has become darker, and the stack of a color code and the inscription: Since 1913
Camel Cigarette Ad - SUBMARINE PATROL
THEY’VE GOT WHAT IT TAKES First in the Service The favorite cigarette with men in the Army, Navy, Marines, and Coast Guards is Camel.
Camel Cigarette Ad - US ARMY Fighting Engineers
CAMELS SURE STAND THE TEST OF STEADY SMOKING! THAT SWELL FLAVOR ALWAYS HOLDS UP AND THEY’RE EXTRA MILD! CAMELS TASTE SO MUCH MORE FLAVOR AND THEY’RE SO EASY ON MY THROAT!
CAMEL EVERY INCH A REAL SMOKE! There’s no cigarette like a Camel. Its taste is distinctive. Alert. All there. You’ll find Camel’s got swagger – yet it’s smooth. Get the clean-cut taste of rich tobaccos. Get with Camel. Every inch a real smoke…comfortably smooth too! The best tobacco makes the best smoke
Joe Camel In Tux Camel Cigarette Submarine Ad
Smooth character SURGEON GENERAL’S WARNING: Smoking by pregnant women may result in Fatal Injury. Premature Birth. And Low Birth Weight.
JOE CAMEL RACE CAR DRIVER CIGARETTES LG COLOR AD
Smooth character. SURGEON GENERAL’S WARNING: Smoking causes Lung Cancer, Heart Disease, Emphysema, and May complicate Pregnancy.
Joe Camel Smooth Character Casino Ad
Smooth character. SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon Monoxide.
Joe Camel Smooth Character Pool Table Ad
Smooth character. SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon Monoxide.
Camel with his aggressive advertising to sell cigarettes. To determine changes in the design of Camel Cigarettes in the period surrounding the "Smooth Character" advertising campaign and to assess the impact of these changes on youth smoking. Internal documents made available through the document website maintained by RJ Reynolds, manufacturer of Camel Cigarettes. Product design research led to the introduction of redesigned Camel Cigarettes targeted to younger adult males coinciding with the "Smooth Character" campaign. Further refinements in Camel Cigarettes during the following five year period continued to emphasis the smoothness of the cigarette, utilizing additives and blends which reduced throat irritation but increased or retained nicotine impact. Industry competition for market share among younger adult smokers may have contributed to the reversal of a decline in youth smoking rates during the late 1980s through development of products which were more appealing to youth smokers and which aided in initiation by reducing harshness and irritation. Smoke Camel Cigarettes.
The famous blend of Turkish and United States tobacco – ladies and gentlemen, let us introduce Camel. This R.J. Reynolds Tobacco Company cigarettes brand hit the market in 1913 and quickly became very popular. Camel actually was one of the few brands to survive the World War Two and by the end of it has only strengthened its market position. The appearance of the Camel Cigarettes brand was supported by a very innovative (consider the historical period) advertising campaign. These new cigarettes were promoted with the help of special “teasers” who announced that “the Camels were coming”. A circus Camel Cigarettes named “Old Joe" was another promotional element. The animal was lead through various American towns and served as a point of free cigarettes distribution. "Old Joe" was later used as the prototype to design the Camel Cigarettes on the package. For many years the brand's advertising campaigns were supported by the "I'd walk a mile for a Camel!" slogan. The soft pack of the regular unfiltered cigarettes was the most famous variety of the brand product line. A starring news broadcaster, Edward R. Murrow smoked as many as four packs of Camel Cigarettes regulars every day, adding heavily to the brand’s popularity. Many celebrities of that time were also involved into this "subliminal" advertising campaign. It turned out to be very successful as the Camel regulars’ sales have really hit the sky limits. Joe Camel is a famous mascot of the Camel Cigarettes brand and was introduced in 1987. The American Medical Association tried to make RJR stop the Joe Camel Cigarettes advertising campaign which the company refused. However, after the repeating appeals in 1993 and 1994 and the community shocking reports of children being greatly aware of this cigarette brand mascot, RJR terminated the Joe Camel campaign in 1997. Instead, a more adult oriented campaign was launched to appeal to the desires and dreams of young and successful people.
Camel Cigarettes -Sales ad
In other words Camels supply everything you hoped for in cigarettes! Camel Cigarettes Your taste will prove that in quality, flavor, fragrance and mellowness Camels give you a real ideal of how delightful a cigarette can be! You will greatly prefer Camels expert blend of choice Turkish and choice Domestic tobaccos to either kind of tobacco smoked straight. Camels hand out satisfaction you never before get from a cigarette. They have a wonderful smooth satisfying mildness yet that desirable body is all there! And, Camels do not tire your taste! Another feature about Camels — they leave no unpleasant, cigaretty aftertaste or unpleasant cigaretty odor. Camel’s superiority is best proved by comparing them with any cigarette in the world at any price.
Camel Cigarettes Ad - PAUL WILCOX Army Flight Trainer San Diego
The smoke of slower-burning Camels gives you 28% LESS NICOTINE
Camel Cigarette Ad - BUDDY ROGERS
Why did you change to Camels, Buddy Rogers? I MADE THE DIFFERENT MILDNESS TESTS, NO OTHER CIGARETTE HAS CAMEL'S RICH FLAVOR...AND THEY AGREE WITH MY THROAT! -Buddy Rogers Not one single case of throat irritation due to smoking CAMELS CAMEL LEADS ALL OTHER BRANDS BY BILLIONS!
Camel Cigarettes Ad - JOSEPH VINCE Fencing Champion
How Are Your Nerves? Watch for such signs “landed nerves” on these – ring-twirling, nail-biting, and jumping at sudden receiver, finger-twiddling — frowning. Check up on yourself now. Go over your eating habits carefully—your sleeping—your recreation. And for your cigarettes—turn in Camels. Camels are made from finer, MORE EXPENSIVE TOBACCOS than any other popular brand of cigarettes. Millions of smokers have found that they can enjoy Camels freely—smoke more than formerly—and that this mild, rich-tasting cigarette never jungles the nerves! CAMEL’S COSTLIER TOBACCOS NEVER GET ON YOUR NERVES…NEVER TIRE YOUR TASTE
Camel Cigarettes Ad - REX BEACH Writer Fishing
Energy used up—and then he smoked a Camel! REX BEACH EXPLAINS How to get back vim and energy when “Played Out” “Get a LIFT with a Camel!” CAMEL’S Costlier Tobaccos never get on your Nerves
Camel Cigarettes Ad - MISS ALICE Mary BYRD
MISS ALICE AND MISS MARY BYRD BOTH SMOKE CAMELS…BUT FOR DIFFERENT REASONS
CAMEL Ad-Daring BETTY SKELTON Precision Flying
MORE PEOPLE ARE SMOKING CAMELS THAN EVER BEFORE!!
Camel Ads - Motorcycle Climbing Champ CLEM MURDAUGH
WORLD'S ROUGHEST RIDE CAMELS ARE THE CHOICE OF EXPERIENCE WITH ME! THEY'RE FULL FLAVORED, MILD, COOL SMOKING... MORE PEOPLE ARE SMOKING CAMELS THAN EVER BEFORE
CAMEL Ad-Steeple-Jack GEORGE JOYCE Danger Unltd.
DANGER UNLIMITED "I'VE LEARNED FROM EXPERIENCE IN SMOKING SEVERAL DIFFERENT BRANDS THERES NO CIGARETTE LIKE A CAMEL!" -GEORGE JOYCE
Camel Cigarette Ads - Diving Star JIM FAIRBROTHER
MORE PEOPLE ARE SMOKING CAMELS THAN EVER BEFORE MORE DOCTORS SMOKE CAMELS THAN ANY OTHER CIGARETTE
CAMEL Cigarette Ad-NANCE STILLEY Water Skiing
THE “T-ZONE” T for Tastse… T for Throat… Your final proving ground for any cigarette MORE PEOPLE ARE SMOKING CAMELS THAN EVER BEFORE
"Why do I smoke Camels? Because I honestly like their taste better than any of the other cigarettes," says Miss Gould. "Like most of the girls I know, I prefer a mild cigarette -- that's another reason I am devoted to Camels. Besides, I see no reason for letting cigarettes make you nervous -- Camels never make me edgy or jumpy. "And I really believe you could smoke Camels forever and ever and not get tired of their fine, smooth flavor."
"Here's the most important cigarette improvement in 25 years - streamlined smoking. It's Pall Mall - a cigarette deliberately designed for better smoking! Pall Mall is over 20 percent longer than the old-style cigarette. And this additional length is important. Because it travels the smoke further - the smoke reaches you cooler. Because it filters the smoke through more tobacco - the smoke is definitely milder. Prove it! Yourself, try Pall Mall critically."
Soldier 1: Some driving mister - how do you feel? Dewey: Right now I feel for a CAMEL! Soldier 2: That's the old Army spirit. Camel's the smoke with us. Dewey: Give me Camels every time. They're EXTRA MILD and they've really got the flavor that hits the spot. 'I'd walk a mile for a Camel any day!
"Science has pointed out that Camels are definitely slower-burning. That means a smoke with more mildness, more coolness, and more flavor. Now - Science confirms another important advantage of slower burning. Less nicotine - in the smoke! 28% less than the average! Light up a Camel... a s-l-o-w burning Camel... and smoke out the facts for yourself. The smoke's the thing!"
Joe Camel It's For You! Phone Cigarette Ad
Joe Camel Premier of Smooth 9-Page Ad2
Joe Camel Premier of Smooth 9-Page Ad4
Midnight at the Oasis SURGEON GENERAL’S WARNING: Quitting Smoking now greatly produces serious risks to Your Health.
Joe Camel Sailing Sailboat Cigarette Ad
CAMEL SURGEON GENERAL’S WARNING: Smoking causes Lung Cancer, Heart Disease, Emphysema, and may complicate Pregnancy.
SMOOTH RIDER SURGEON GENERAL’S WARNING: Smoking causes Lung Cancer, Heart Disease, Emphysema, and may complicate Pregnancy.