Agency Saatchi & Saatchi developed a series of prints for advertising Camel cigarettes under the common slogan "Discover more." In all these posters logo cigarettes - camels - drawn from any of: leaves, raised by the wind, traces on the water, the shadows on the floor.
Composition creative group
Agency: Saatchi & Saatchi, Milan, Italy Creative director: Guido Cornara, Agostino Toscana Art Director: Pericles Pericleous, Norbert Graf, Riccardo Gianangeli
Composition creative group
Agency: Saatchi & Saatchi, Milan, Italy Creative director: Guido Cornara, Agostino Toscana Art Director: Pericles Pericleous, Norbert Graf, Riccardo Gianangeli