Camel No. 9 will help drive advertising of tobacco luster

Clothing with a black tutu MPORTANT colored sea waves, advertise against the backdrop of roses, generally caused a storm of outrage. The fact is that women's new advertising cigarettes, appeared in a number of glossy publications. The group of deputies of the United States Congress, concerned about women's health, sent in 11 magazines (Vogue, Glamour, Cosmopolitan, InStyle, Marie Claire, Elle, etc.) Pismo which underlines the absurdity of the situation where a number of articles about how to preserve the health of women, print advertising cigarettes. Congressmen fear that such advertising will attract many new smokers among adolescents, while producer of cigarettes, the company R. J. Reynolds notes that Camel No. 9 addressed to adult smokers audience. Camel No. 9 is not the first time comes to the attention of the congressmen - not so long ago, a group of members of the Upper House of Congress sent a message to the federal Trade Commission. The essence of the claim is the same - advertising campaign designed to bring in a number of young women smokers, reported Vedomosti.
So far, none of the recipients did not respond to a message. It is part owner of the publications have addressees congressmen, Conde Nast publishing house, believes that the question of whether or not to deploy such advertising should decide each of the magazines. USA stands alone in the global fight against smoking - there are still permitted tobacco advertising in the press. In some editions voluntarily refuse to replenish its budget from tobacco advertising - these are the Men's Health and Money.

Camel denies

The company R.J. Reynolds Tobacco denies charges that the company's advertising policy is aimed at attracting children to the ranks of replacement "smokers". The authorities have accused the United States tobacco giant that the popular Camel brand cigarettes is aimed at children. The fact is that, by definition, prosecutors, the ad-animation character Joe Camel "looks very cool and likes children and adolescents."
Lynn Beesley, president of Reynolds American Inc., Helping run Joe Camel, believes that his "cool" look and dark glasses is not appealing to children. She claims that the company engaged in marketing only to adult smokers. "Our policy since my arrival in the company is that we do not want to see young smokers" - declared at the court hearings Beesley, who came to Reynolds American Inc. , in 1982 to replace assistant marketing.
Joe Camel was developed in the late 80 - x, and the peak of its fame came at 90 - e. But recently the American government has decided reprove too aside all restraint tobacco companies, and Camel has received a subpoena in court…