Joe Camel

Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes since the end of 1987 to 12 July, 1997, contained in the magazine advertisements, billboards and other print media.


In RJ Reynolds U.S. marketing, is looking for ideas to promote camel 75 years, reopened in the company of Joe archives in the late 1980's.

Quote from The New York Times:

"Joe Camel was actually born in the United States. In caricatured camel was created in 1974 by a British artist, Billy Coulton, for a French advertising campaign that subsequently ran in other countries in the 1970's. In fact, Mr. O'Toole recalled a visit France for many years, during which he glimpsed Joe Camel wearing a Foreign Legion cap. The impetus for Mr. Price was a cartoon camel, Old Joe, who has appeared on all Camel packages with the brand's initial appearance in 1913. "

Joe Camel first appeared in the United States in 1988 in materials created by the 75 th anniversary of the brand by Trone camel advertising. Trone is a medium-sized agency in Greensboro, NC, that Reynolds used on various advertising and promotional projects.


In 1991 in the Journal of American Medical Association published a study shows that more children, 5 and 6 years old could recognize Joe Camel than could recognize Mickey Mouse or Fred Flintstone, and claimed that "Joe Camel" campaign, ostensibly directed for children - in spite of the RJ Reynolds' that the campaign had been researched only among adults, and was directed only at the smokers of other brands. At that time, it was estimated that over 30% of all cigarettes sold in the United States were Marlboros. Subsequently, the American Medical Association said, RJ Reynolds Nabisco pull campaign. RJ Reynolds refused, and the Joe Camel campaign was continuing. In 1991, Janet Mangini, the San Francisco-based attorney, brought a lawsuit against RJ Reynolds, challenging the company to target minors with its "Joe Camel" advertising campaign. In its complaint, Mangini claimed that adolescents smoke was US $ 476 million sales of Camel cigarettes in 1992. When the Joe Camel advertising began in 1988, this figure was only $ 6 million ", implicitly suggesting that the advertisement had caused damage to a lot of teenagers by involving them in the widespread use of and addiction to tobacco."

RJ Reynolds to this day denies the Joe Camel was to be aimed at children, the company contends that the Joe Camel target audience of 25-49-year-old man and current smokers, Marlboro. In response to criticism, RJ Reynolds instituted "Let disinfecting smoking" campaign for a full page magazine advertisements, consisting entirely of text, usually in large type set, denying the accusations and said that smoking is an adult custom. "

Internal documents produced to the court in Mangini v. RJ Reynolds Tobacco Company, San Francisco Superior Court number 959516, indicates the interest of industry in the interests of children in the future smokers. The importance of the youth market has been demonstrated in the 1974 presentation of RJR Vice President of Marketing, who explained that "young adult market to represent ... [S] tomorrow's cigarette business. As this 14-24 age group matures, they will be key for the proportion of total volume of cigarettes - at least for the next 25 years. " In the 1974 memo by RJ Reynolds Research Department shows that capture the young market is vital, because "virtually all [smokers] to begin with 25 years of age and the majority of smokers start smoking regularly and select a usual brand at or before age 18."

In July 1997, under pressure from the impending Mangini Court, Congress and various public interest groups, RJR announced it will be resolved without a trial and voluntarily cease its Joe Camel campaign. New campaign with more adult debut theme: instead of Joe Camel, it is simply an image of the quadruped, not anthropomorphic camel. This image is still used in advertising for Camel today. Under that agreement, RJR also paid $ 10 million in San Francisco and other California cities and counties that have intervened in the Mangini litigation. These funds were allocated primarily to fund anti-smoking efforts aimed at young people.

In less serious contradictions exist in the form of allegedly "hidden" image within the Joe Camel face. According to a popular urban legend, the camel is designed to resemble male genitalia. This situation lamented in heartsease Division song "Touch My Joe Camel." In its lead singer, asserts, "The company denies all the \ say that this is not a cock and balls \ small children, even they understand, \ This is not a camel in the face, but the sexual glands"

Camel Cigarettes Marketing

The camel in the logo is of the dromedary variety. In languages other than English, a distinction is made between camels and dromedaries, so the name and image do not coincide. The name was chosen because in the early 20th century travels to far away places were in vogue and a camel supposedly symbolised that nicely.

Packaging in Art

The Camel pack is featured prominently in Tom Robbins novel Still Life with Woodpecker, billed as "a love story that happens inside a pack of cigarettes". The book's artwork is modeled after a pack of Camels, and the package artwork and history are discussed extensively in the book, and it is also mentioned that a pack of Camels is the best friend you have in prison.


The signature scene on most Camel cigarette packs shows a single camel on desert land with pyramids and palm trees in the background. Contrary to what some say is "inconsistency", the background is referencing the brand Camel as opposed to the type of tobacco blended. The image seems to stem from an ancient Egyptian boardgame called Hyena. The hyena is simply replaced by the camel, while the background scene remains the same. On the back of the actual pack is a desert scene with bazaars and mosques. On European versions, the desert scene has been replaced by a health warning.

Graphic Design

Fred Otto Kleesattel was commissioned in 1913 to draw the original camel. "Fritz" was a highly sought after graphic designer living in Louisville, KY and was commissioned through his company Klee Ad Art to design the packaging for the camel cigarettes. Klee Ad Art was also integral in designs for Four Roses Distillery, Heaven Hill Distilleries, and many other now immediately recognizable brands. While enlisted in the U.S. Army Mr. Kleesattel worked as a camouflage artist disguising buildings, vehicles, and other sensitive targets to resemble the surrounding animals and plants. There are popular urban myths surrounding subliminal images being hidden within the drawing of the camel.

Package texts

The reverse sides of many packs or boxes of Camel cigarettes display variations of the following text:

Turkish tobacco is the world's smoothest, most aromatic leaf. Blending it with more robust domestic tobaccos is the secret to Camel's distinctive flavor and world-class smoothness.

In 2008, this was changed to:

A master-crafted blend of only the finest hand-picked Samsun & Izmir Turkish tobaccos with a robust domestic tobacco blend creates Camel's distinctive flavor and world-class smoothness.

The reverse side of unfiltered "soft pack" Camel cigarettes, for dozens of years, has displayed this text:

Don't look for premiums or coupons, as the cost of the tobaccos blended in Camel Cigarettes prohibits the use of them.

Or alternatively can be seen displaying the text (later removed from some packets with the introduction of health warning messages):

Camel, a premium blend of the finest quality tobaccos, provides genuine smoking pleasure.

The reverse side of unfiltered "soft pack" Camel cigarettes, produced by JT International reads:

CAMEL cigarettes contain a blend of choice Turkish and American tobaccos to bring you full smoking satisfaction with CAMEL quality.

Camel Wides, starting in 2008, began displaying this on the reverse side of the pack:

The larger gauge of a Camel Wides cigarette makes for the smoothest, most flavorful way to enjoy Camel's distinctive blend of the finest Turkish and Domestic tobaccos.

Camel Cash

Notwithstanding the message telling smokers not to look for premiums or coupons on Camels, the brand nonetheless featured such a promotion called "Camel Cash". Camel Cash, or "C-Note" (C-Note = 5 US cents), is a coupon stuck to the back of filtered varieties of Camel cigarettes. It was made to resemble currency and could be exchanged for items from Camel's Camel Cash catalogue. The artwork changed many times over the years, and in the past included the face of Joe Camel, the controversial cartoon camel, much in the same way as presidents are featured on American currency. Camel Cash redemption expired on March 31, 2007.

Joe Camel

Joe Camel was a controversial cartoon camel that primarily appeared in advertisements for Camel, but also appeared on "Camel Cash" and a number of origami Pop-up print ads. Joe Camel came under scrutiny as some considered use of the character to be advertising directed at children. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children. His image was removed from Camel Cash, and at the same time (July 1997) discontinued in advertisements. Now, some people even call the cigarette a "Joe".

Camel cigarettes come in the following varieties:

Camel Crush
Camel Filters
Camel Filters 99's
Camel Lights
Camel Lights 99's
Camel Menthol
Camel Menthol Lights
Camel No. 9
Camel No. 9 100's
Camel No. 9 Menthe
Camel No. 9 Menthe 100's
Camel Regular
Camel Special Lights
Camel Signature Infused
Camel Signature Robust
Camel Signature Frost
Camel Signature Mellow
Camel Turkish Gold
Camel Turkish Royal
Camel Turkish Silver
Camel Turkish Jade
Camel Ultra Lights
Camel Ultra Lights 99's
Camel Wides
Camel Wides Lights
Camel Wides Menthol
Camel Wides Menthol Lights
Kamel Red
Kamel Red Lights
Kamel Red Menthol
Kamel Red Menthol Lights

Additive-free varieties:

Camel Natural Flavor
Camel Natural Flavor Lights
Camel Natural Flavor Ultra Lights

Camel Cigarettes History

In 1913, R.J. Reynolds has developed a new innovation: the packaged cigarettes. Most smokers who have smoked cigarettes preferred to turn his own, and there are believed to be no national market for packaged cigarettes. Reynolds has worked in the development of taste, he believes it would be more attractive than the latest products, creating a Camel cigarette, so named because it used a Turkish paper, in imitation of fashionable while Egyptian cigarettes. Reynolds undercut competitors at the cost of cigarettes, and a year later it was sold 425 million packs of camels.

Camel cigarettes were originally blended to have a milder taste, in contrast to brands that were considered much harsher at the time of its introduction. They were encouraged in advance, before the official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are" (play on the old Scottish folk song "The Campbells are"). This marketing style was the prototype for attempts to influence public opinion that coincided with the United States entry into World War I and then World War II. Another strategy to encourage the use of Circus camel, 'Old Joe', which was caused through the city and used for distribution of free cigarettes. Old Joe was not really a camel at all, although he was a horse with a huge tumor on his back and was used as a model for the camel on the package.

The trademark catch-phrase slogan, used for decades, was "I walk a mile for a camel!"

The most famous historical style of Camel cigarettes soft pack regular, unfiltered variety. Camel regulation reached its zenith of popularity through personalities such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regulation per day, due to the use of Camel cigarette as his trademark.
Camel cigarette logo

In late 1987, RJR created Joe Camel as the mascot for the brand. In 1991, the American Medical Association published a report that the 5 - and 6-year-old age, it would be easier to recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This association led to ask RJR to terminate Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. 10 July 1997, the Joe Camel campaign, resigned and was replaced by more adult campaign which appealed to the wishes of the twenty-somethings to meet - or - the beautiful and exotic women (they are, nevertheless, wishes to share with young male) in the 1930's and attire and themes.

In Europe, Camel brand of cigarettes is also rolling papers and cigarette roll their own tobacco. It supports 20-level brand Ryo tobacco and papers in Northern Europe with yearly expansion into Southern and Eastern Europe in line with European Subsidiary annual report.

In 2005, Camel implemented new changes to the Turkish flavors by adding the name on the cigarette paper and changing the filter color and design. A combination called "Turkish Silver", a light version of both the Turkish Gold and Royal variety, and also became available this year. After burning, the text on paper is often still visible on the ashes.

Winston-Salem, North Carolina, the city where RJR was founded, was nicknamed "Camel City" at one time because of the popularity of the brand. Nevertheless, the name passing from use by local residents.

From 1972-1993, Camel became the main sponsor of the then-popular IMSA auto racing series, entitled, as Camel GT, as well as in the period from 1987 to 1991, he financed the Lotus Formula One team and in the nineties, sponsored the factory Honda team in the AMA Superbike series.

Turkish tobacco, which is used in Camel cigarettes has a much more distinctive odor when burned as compared to other cigarettes. He usually has a darker, Browner smell of smoke. Filtered Camel cigarettes sold outside the United States JT International do not contain Turkish tobacco.

Camel Cigarettes

I smoked a few cigarettes in my time, and a number of different brands. Marlboro, Winston, Carlton, any number of cheap generics. Of them all, but certainly one worth far above all others: Camel.

A camel is a strong cigarette, but he has a wonderful aroma, that can not be said of many other cigarettes. Even Marlboro beginning to fade into nothingness for tastiness after you smoke a camel. In my opinion, the taste of cigarettes, all the same. There are slight differences in taste, obviously, nothing can be exactly the same, but the camel is that really stands out. It's almost like smoking a cigar, a pleasant, albeit smaller and not so much.

Camels have a great-tasting cigarette. If you are not satisfied with the current brand, try a camel, I do not think you'll be disappointed. Even Camel Lights tastier than the average cigarette, and it is difficult to achieve the feat in the light cigarettes.


Tobacco Trust

Natasha Davis-Carr wrote the Journal Gazette, because she wanted to know that the high incidence of cancer among their relatives and neighbors. Replying to a question of Health looked at cancer rates in your zip code and found high levels of lung cancer. Assessment of potential environmental causes, such as industrial contamination does not explain it.

When health care workers carefully examined the prevalence of cigarette smoking in the ZIP code, which covers the neighborhood, environmental hazards arise whether - about the dangers of living in poor, working class quarter in the intersection of hairs from the tobacco industry in marketing strategy. This makes it by a public health officials to target smoking cigarettes as they would target contaminated soil, contaminated a pond or a smokestack billowing noxious fumes.

Michael Schroeder, two of the investigation of cancer cases in the 46803 ZIP code shows almost undeniable link between poverty and lung cancer. Throughout the county, the poorest and least educated ZIP code areas had high rates of lung cancer, even if it is adjusted for age differences. And the link between smoking and lung cancer is not in doubt: Smoking accounts for 87 per cent of deaths from lung cancer, according to the Association of American light.

In the latest census figures show that more than 30 percent of residents in the region of 46,803 live below the poverty line, where the median household income of $ 23,974 was the lowest in Fort Wayne, and far below the state median income of $ 41,567. This working class demographic also describes favorite sector market cigarettes to persons under Karla Sneegas, executive director of Indiana Tobacco Prevention and cessation.

"This is particularly the demographic focus heavily on the tobacco industry with their marketing and promotion," she said Schroeder.

Journal of Tobacco Control reinforces its approval, Philip Morris, with reference to the documents relating to an advertising campaign aimed at women who earn less than $ 30,000 a year, and the RJ Reynolds campaign aimed at working class women.

This advertising campaign is extensive. Last year, the tobacco industry spent $ 13.1 billion - $ 36 million a day - in order to promote its deadly product, according to the report of the American Association of Light.

Fighting firepower that requires a strong public health policy. Fort Wayne in the smoking of cigarettes is an effective policy, and it should be retained. Dr. Deborah McMahan, Allen County Health Commissioner, proposes to make another cigarette smoking cessation program is available for residents with low incomes. Lutheran Hospital currently provides a successful program, but McMahan points out that access to such a program is critical.

She said she would like to request funds from the state tobacco program to stop the creation of a site at the Lafayette Medical Center, where he will be more accessible to residents of low-income neighborhoods.

"The success rate is great", McMahan said about the program, which combines group support, one-on-one counseling and pharmacological assistance.

"If we see high rates of cancer, it really is to us, as health officials to do everything we can to bring the program to those areas that need help," she said.

Public funds from Indiana share in multistate tobacco lawsuit settlement. That would be a wise and appropriate investments are aimed at resolving the money only when the tobacco companies have targeted their marketing dollars.

Small tobacco companies cry foul.

Latest article, "States tackle deep-discount cigarettes," says that "cheap cigarettes have undercut the major tobacco companies and their ability to make payments to states under the master settlement agreement." Nothing could be further from the truth.

Participating manufacturers decrease in sales volume due to the reduction in smoking rates, increased government taxes, excise taxes and their inability to compete with independent brands on price, not because the situation in the settlement.

Supporters of the law to block the nonparticipating manufacturers to obtain the release of their escrow deposits (allocable share of provisions) see this as a way to put independent producers out of business brands. Ironically, some small companies, mostly foreign manufacturers who do not have U.S. tax obligations, to support this legislation because it would eliminate their smaller competitors. These stamps will still be in business, and price their products lower than the big tobacco. Legislation to abolish the allocable share of the provisions would lead to the closure of small local producers.

This law is anticompetitive and anticonsumer. Unfortunately, the settlement payments blinded by some States of the basic concepts of free enterprise. Independent producers propose legislation to make payments directly to the states based on the distribution share, rather than a deposit account. Big tobacco has shown his true colors, working to block these attempts.

A number of States, had the courage and foresight to block legislation to abolish the distribution share. Lawsuits filed by now in other countries to eliminate these TAWS unconstitutional. As only one of them makes its way through the courts successfully, similar laws in other states would fall like dominoes.

Cross-border freedom called above the call to service.

The days when you can take the 200 free cheap cigarettes, each time you switched to the English Channel more. European Union agreed to a couple of years ago that the emergence of the single European market the concept of duty-free goods to travel between EU member states in the absurd.

Excise paid in the UK, should be recognized as an excise tax payable in France or Belgium, and vice versa. Thus, you can make purchases anywhere in the EU, irrespective of the quantity you want and bring it home, do not pay additional taxes - provided that it is intended for personal use.

This is what the single market funds. The smooth cross-border shopping for those with vehicles.

Who should make the duty-free shop at Calais, where you can drive a little further up the coast of Belgium, buy cheap cigarettes by 43 per cent of the price in the UK stores and bring in unlimited quantities, in the trunk of your car?

And here is the rub. Some excise tax may be paid in Belgium, when you buy a package of 20 premium brand of smokes at GBP1.97 (about HK $ 23,88). But this is not quite the equivalent of what you pay in the UK for a package of 20 at GBP4.51.

With funding for the 20 day habit, it makes sense to make the trip every six months or so, the package 4000 cheap cigarettes in the back of the van and save GBP508. Unfortunately, this is not simply an enterprising individual smoker who worked in this for themselves. Since organized crime. The tobacco industry asserts that approximately one in five cigarette smoked in Britain is smuggled, while 80 per cent of rolling tobacco as contraband.

British Customs smoked a bit about the traffic in cheap cigarettes and some have developed stringent methods of solutions - such as the confiscation of any suspicious van, the cheap cigarettes found within it, and everything else that could be it.

In one recent case, Customs officers at Dover imposed not only van worth GBP20, 000, 9000 cheap cigarettes and 20 bottles of spirits, but also preserve for six months in a wheelchair from the alleged smugglers in the 90-year-old mother-in-law.

Was whether Her Majesty's Customs and Excise, that the van had broken down to a question during a vacation in Spain and was repatriated to the automobile association? This, of course, do not cause any special sympathy. On the contrary, the owner may have a better chance of claiming the 9000 cheap cigarettes were for personal use, if he was driving at the time.

The Department has issued guidelines for its staff that is nothing more than cheap 800 cigarettes in one party can not be for personal use. Not surprisingly, the Customs and Excise seized more than 22,000 cars in the past three years.

The EU is not happy. This gave Britain two months to prove that the customs officials, without violating the right of consumers to freely buy anywhere in Europe. As the EU Internal Market Commissioner Frits Bolkestein put it recently: "Cross-border trade ... is a fundamental right in accordance with EU legislation, and should not be regarded as a form of tax evasion."

Despite Mr Bolkestein that difficult to consider cross-border buying cheap cigarettes, except as a form of tax evasion. As long as price differences between countries are a consequence of different levels of government, taxes, rather than a reflection of free competition, not a single market for cheap cigarettes. There are 15 separate markets.

Deliberately stockings in Belgium, where 79 percent of the recommended retail price is British and excise taxes, of course, looks like tax evasion, if not directly evasion.

But the fault can hardly be put on the smoker. It is up to EU governments to agree on their excise tax rates or face a determined effort to expand them for an indefinite period. Otherwise, there will always be both punters and criminal gangs are trying to get their hands on cheap cigarettes. If people could not travel abroad for cheap prices, it will most likely be very tempted by the temptation of low prices of smuggled goods.

As long as the EU insists that there is a single market for cheap cigarettes, and consumers have the right to make purchases as they like, as a policy exemption of private vehicles on the suspicion was inappropriate and possibly illegal under British and EU legislation.