2009-04-26

Joe Camel

Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes since the end of 1987 to 12 July, 1997, contained in the magazine advertisements, billboards and other print media.

History

In RJ Reynolds U.S. marketing, is looking for ideas to promote camel 75 years, reopened in the company of Joe archives in the late 1980's.

Quote from The New York Times:

"Joe Camel was actually born in the United States. In caricatured camel was created in 1974 by a British artist, Billy Coulton, for a French advertising campaign that subsequently ran in other countries in the 1970's. In fact, Mr. O'Toole recalled a visit France for many years, during which he glimpsed Joe Camel wearing a Foreign Legion cap. The impetus for Mr. Price was a cartoon camel, Old Joe, who has appeared on all Camel packages with the brand's initial appearance in 1913. "

Joe Camel first appeared in the United States in 1988 in materials created by the 75 th anniversary of the brand by Trone camel advertising. Trone is a medium-sized agency in Greensboro, NC, that Reynolds used on various advertising and promotional projects.

Disputes

In 1991 in the Journal of American Medical Association published a study shows that more children, 5 and 6 years old could recognize Joe Camel than could recognize Mickey Mouse or Fred Flintstone, and claimed that "Joe Camel" campaign, ostensibly directed for children - in spite of the RJ Reynolds' that the campaign had been researched only among adults, and was directed only at the smokers of other brands. At that time, it was estimated that over 30% of all cigarettes sold in the United States were Marlboros. Subsequently, the American Medical Association said, RJ Reynolds Nabisco pull campaign. RJ Reynolds refused, and the Joe Camel campaign was continuing. In 1991, Janet Mangini, the San Francisco-based attorney, brought a lawsuit against RJ Reynolds, challenging the company to target minors with its "Joe Camel" advertising campaign. In its complaint, Mangini claimed that adolescents smoke was US $ 476 million sales of Camel cigarettes in 1992. When the Joe Camel advertising began in 1988, this figure was only $ 6 million ", implicitly suggesting that the advertisement had caused damage to a lot of teenagers by involving them in the widespread use of and addiction to tobacco."

RJ Reynolds to this day denies the Joe Camel was to be aimed at children, the company contends that the Joe Camel target audience of 25-49-year-old man and current smokers, Marlboro. In response to criticism, RJ Reynolds instituted "Let disinfecting smoking" campaign for a full page magazine advertisements, consisting entirely of text, usually in large type set, denying the accusations and said that smoking is an adult custom. "

Internal documents produced to the court in Mangini v. RJ Reynolds Tobacco Company, San Francisco Superior Court number 959516, indicates the interest of industry in the interests of children in the future smokers. The importance of the youth market has been demonstrated in the 1974 presentation of RJR Vice President of Marketing, who explained that "young adult market to represent ... [S] tomorrow's cigarette business. As this 14-24 age group matures, they will be key for the proportion of total volume of cigarettes - at least for the next 25 years. " In the 1974 memo by RJ Reynolds Research Department shows that capture the young market is vital, because "virtually all [smokers] to begin with 25 years of age and the majority of smokers start smoking regularly and select a usual brand at or before age 18."

In July 1997, under pressure from the impending Mangini Court, Congress and various public interest groups, RJR announced it will be resolved without a trial and voluntarily cease its Joe Camel campaign. New campaign with more adult debut theme: instead of Joe Camel, it is simply an image of the quadruped, not anthropomorphic camel. This image is still used in advertising for Camel today. Under that agreement, RJR also paid $ 10 million in San Francisco and other California cities and counties that have intervened in the Mangini litigation. These funds were allocated primarily to fund anti-smoking efforts aimed at young people.

In less serious contradictions exist in the form of allegedly "hidden" image within the Joe Camel face. According to a popular urban legend, the camel is designed to resemble male genitalia. This situation lamented in heartsease Division song "Touch My Joe Camel." In its lead singer, asserts, "The company denies all the \ say that this is not a cock and balls \ small children, even they understand, \ This is not a camel in the face, but the sexual glands"

44 комментария:

連絡 комментирует...

faith will move mountains. ..................................................

三八 комментирует...

灰心是動搖的開端,動搖是失敗的近鄰。..............................

miss комментирует...

thanks................................................

玉鳳 комментирует...

^^ 謝謝你的分享,祝你生活永遠多彩多姿!........................................

明偉誠秋 комментирует...

上床圖片av圖片免費色情圖台灣性網陰蒂淫妹貼圖色情激突成人論壇成人色情網激情成人聊天室情色影音鹹濕女生自慰影片淫慾自慰色情a片成人色情圖片網情人視訊網成人話題成人色情台灣成人淫蕩a圖片情色留言板女生奶頭情色成人全裸美女圖片情色寫真裸體照大奶子台灣色情成人網站一夜正妹美女裸體寫真g罩杯美女sex520情趣娃娃視訊打槍視訊辣妹uthome淫亂走光照av情色網女生高潮成人自拍火辣眉眉太太陰毛美女視訊聊天全裸入鏡火辣av三點全露

明宏明宏 комментирует...

0401影音成人影片交流愛撫淫叫色情照片性愛圖片女生如何自慰激突成人論壇美女脫胸罩走光一夜正妹視訊情人性愛論壇85cc影城性伴侶85cc色情影片打手槍情色視訊聊天室色情a片色情色情圖片限制級照片色情電話520sex免費色情網情色性愛一夜情聊天網成人聊天網視訊成人台灣性網av一夜女情色av淫女免費視訊美女挑逗情色影音聊天作愛影片辣妹清涼秀美女做愛成人自拍貼圖成人資訊色論壇台灣色情成人網站色情視訊聊天露三點打砲情色性愛貼圖av成人網成人影片

李惠玲 комментирует...

Riches serve a wise man but command a fool.......................................................

LaciRossetti199 комментирует...

援交女豆豆出租情人視訊sogo論壇視訊辣妹桃園兼職援交辣妹視訊一對一視訊520sex日本視訊小魔女自拍av1688影音娛樂網辣手美眉甜心寶貝直播貼片免費色咪咪視訊網pc交友視訊美女ggoo免費視訊情色網咆哮小老鼠高雄援交夢中情人情趣用品sex888免費看影片波霸美女寫真sex888免費看影片視訊新竹援交留言0401成人聊天室甜心寶貝貼影片援交友留言桃園sogo 論壇080情人網視訊泳裝秀拓網交友色美眉免費看視訊免費色咪咪影片網 兼職援交聊天室ilover99a片天堂卡通aa片台灣情色網無碼avdvd色色網sexy diamond sex888入口高雄視訊辣妹自拍免費a片亞洲東洋影片hilive本土自拍天堂西門慶成人論壇 費 aaa 片試看dudu sex免費影片avdvd一夜情色妹妹免費情慾影片觀賞qq美美色網影片av免費影片日本 a 片自拍偷拍網站情色小說jp成人a 片日本avdvd女優xxx383美女寫真日本avdvd小魔女免費影城無碼avdvd無碼卡通情色情色論壇甜心寶貝貼片區Show-live視訊聊天室 情色免費A片情色偷拍免費A片一本道 a片 東京熱avdvd影片色美眉台中援交aa 片試看aaa 片試看情人輔助品成人網站做愛自拍偷拍免費試看av免費成人電影dudu sex免費 aa 片試看臺灣情色網線上免費a長片0204免費a片試看a片免費試看a片天堂台灣論壇成人a漫畫免費視訊聊天ing免費視訊美女aaa影片下載城卡通aa片免費看成人影片分享視訊聊天評比104免費成人情色文學小說

ElroyDockins03 комментирует...

感謝分享哦~會再來看看的~. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

嘉偉 комментирует...

Well done!........................................

明宏 комментирует...

It's great!!............................................................

t0811raceykee09 комментирует...

目標是什麼不重要,目標能產生什麼樣的效果才重要..................................................

FranciscoL_Swaney0806 комментирует...

人間好話,要如海綿遇水牢牢吸住...............................................................

許冠廷 комментирует...

來逛逛blog~~跟您打聲招呼........................................

517SeritaG_Jamar0 комментирует...

85cc 色情自拍 情色聊天室 色情視訊 情色文學 視訊聊天室 視訊聊天 正妹牆 成人影片 嘟嘟成人網 微風成人 av99影片 85街 撥打電話視訊 情色聊天 UT聊天室 情色視訊 免費視訊 成人視訊 影音視訊聊天室 露點 性高潮 85st 爆乳 0204 一夜 性愛 18禁 尋夢 火辣

桂竹桂竹 комментирует...

逛到您的部落格讓我忍不住停下來!期待您的新文章!! ..................................................

walsha комментирует...

The shortest answer is doing. ............................................................

reeselane комментирует...

微風成人 ut視訊交友 彩虹聊天 a免費線上 手機視訊交友 女優露點影片 性感車展美女 av影片下載 走光+偷拍+自拍 彩虹視訊聊天室 85cc 情趣 18h 可愛視訊少女 85ccst影城 歐美a片論壇 007情色小說 自拍色情圖 彰化一夜情聊天室 s383影城 完美女人工廠 影音視訊聊天 做愛美女 視訊辣妹網 人妻自拍 歐美熟女做愛成人 視訊成人網 空姐性愛影片 aa圖免費看 美女寫真貼圖 85cc免費成人 成人短片 情色貼圖 視訊聊天 杜蕾斯貼圖區正妹牆 正妹援交 嘟嘟情人色網貼圖 鋼管秀 avvcd 洪爺影片城 國中大奶f sex888免費影片 色遊戲下載區 巨乳人妻影片 性貼圖 後宮 限制級遊戲 0204成人電影 免費性愛貼片 走光照

姵潔 комментирует...

請繼續發表好文!加油加油再加油! .................................................................

穆靜如 комментирует...

初次造訪,安安^^

蔣筱芸 комментирует...

死亡是悲哀的,但活得不快樂更悲哀。.................................................................

佩春 комментирует...

良言一句三冬暖,惡語傷人六月寒。.................................................................

子帆子帆 комментирует...

人不能像動物一樣活著,而應該追求知識和美德............................................................

吳婷婷 комментирует...

向著星球長驅直進的人,反比踟躕在峽路上的人,更容易達到目的。............................................................

怡潔怡潔 комментирует...

我們老得太快,卻聰明得太遲。..................................................

佳皓佳皓 комментирует...

很喜歡看看別人的生活故事,謝謝您的分享哦~~............................................................

吳婷婷 комментирует...

教育的目的,不在應該思考什麼,而是教吾人怎樣思考............................................................

黃威宇 комментирует...

let us be happey everyday!!............................................................

佳皓佳皓 комментирует...

要在憂患恥辱的環境裡,創造我們自力更生的新生活。..................................................

函松函松 комментирует...

知識可以傳授,智慧卻不行。每個人必須成為他自己。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

承蘋承蘋 комментирует...

很喜歡看看別人的生活故事,謝謝您的分享哦~~..................................................................

佩吳璇佩吳璇 комментирует...

培養健全孩子最好的方法是父母先成為健全的人。............................................................

智鄭鄭堯智鄭鄭堯 комментирует...

死亡是悲哀的,但活得不快樂更悲哀。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

雅王任 комментирует...

良言一句三冬暖,惡語傷人六月寒。............................................................

晨晨 комментирует...

來給你加油打氣!!!保重!!!............................................................

por комментирует...

愛,拆開來是心和受兩個字。用心去接受對方的一切,用心去愛對方的所有。......................................................................

威吳隆威吳隆威吳隆威吳隆 комментирует...

好文不寂寞~支持!!!!@@a 搞錯了,這不是論壇推文 XDDD............................................................

張王雅竹欣虹 комментирует...

I do like ur article~!!!............................................................

佳張張張張燕張張張張張 комментирует...

快樂,是享受工作過程的結果......................................................................

彬彬哲宇 комментирует...

教育的目的,不在應該思考什麼,而是教吾人怎樣思考......................................................................

文岳仲君 комментирует...

每次看完你的文章,總是回味許久,要經常發表喔。..................................................

Marie Eshleman комментирует...

Marlboro Lights, the nation’s best-selling complete, It's all thanks to its heavenly light-weight-weight blended tobacco and super swish style. Marlboro Lightweight offers the identical original complete name cigarettes you always obtain at your local stores. When you purchase Marlboro Lightweight or any various cigarette complete you get the precise same product, but for tax free prices.
marlboro light

jimi комментирует...

We have a tendency to provide the sole original, quality US cigarettes, except for a higher price. Ordering US cigarettes online may be a fast and straightforward method that can save considerable money and time.

us cigarettes

Sweet Eshleman Marie комментирует...

The quality of your blogs and articles and worth appreciating. buy cigarettes