In 1913, R.J. Reynolds has developed a new innovation: the packaged cigarettes. Most smokers who have smoked cigarettes preferred to turn his own, and there are believed to be no national market for packaged cigarettes. Reynolds has worked in the development of taste, he believes it would be more attractive than the latest products, creating a Camel cigarette, so named because it used a Turkish paper, in imitation of fashionable while Egyptian cigarettes. Reynolds undercut competitors at the cost of cigarettes, and a year later it was sold 425 million packs of camels.
Camel cigarettes were originally blended to have a milder taste, in contrast to brands that were considered much harsher at the time of its introduction. They were encouraged in advance, before the official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are" (play on the old Scottish folk song "The Campbells are"). This marketing style was the prototype for attempts to influence public opinion that coincided with the United States entry into World War I and then World War II. Another strategy to encourage the use of Circus camel, 'Old Joe', which was caused through the city and used for distribution of free cigarettes. Old Joe was not really a camel at all, although he was a horse with a huge tumor on his back and was used as a model for the camel on the package.
The trademark catch-phrase slogan, used for decades, was "I walk a mile for a camel!"
The most famous historical style of Camel cigarettes soft pack regular, unfiltered variety. Camel regulation reached its zenith of popularity through personalities such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regulation per day, due to the use of Camel cigarette as his trademark.
Camel cigarette logo
In late 1987, RJR created Joe Camel as the mascot for the brand. In 1991, the American Medical Association published a report that the 5 - and 6-year-old age, it would be easier to recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This association led to ask RJR to terminate Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. 10 July 1997, the Joe Camel campaign, resigned and was replaced by more adult campaign which appealed to the wishes of the twenty-somethings to meet - or - the beautiful and exotic women (they are, nevertheless, wishes to share with young male) in the 1930's and attire and themes.
In Europe, Camel brand of cigarettes is also rolling papers and cigarette roll their own tobacco. It supports 20-level brand Ryo tobacco and papers in Northern Europe with yearly expansion into Southern and Eastern Europe in line with European Subsidiary annual report.
In 2005, Camel implemented new changes to the Turkish flavors by adding the name on the cigarette paper and changing the filter color and design. A combination called "Turkish Silver", a light version of both the Turkish Gold and Royal variety, and also became available this year. After burning, the text on paper is often still visible on the ashes.
Winston-Salem, North Carolina, the city where RJR was founded, was nicknamed "Camel City" at one time because of the popularity of the brand. Nevertheless, the name passing from use by local residents.
From 1972-1993, Camel became the main sponsor of the then-popular IMSA auto racing series, entitled, as Camel GT, as well as in the period from 1987 to 1991, he financed the Lotus Formula One team and in the nineties, sponsored the factory Honda team in the AMA Superbike series.
Turkish tobacco, which is used in Camel cigarettes has a much more distinctive odor when burned as compared to other cigarettes. He usually has a darker, Browner smell of smoke. Filtered Camel cigarettes sold outside the United States JT International do not contain Turkish tobacco.