Joe Camel

Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes since the end of 1987 to 12 July, 1997, contained in the magazine advertisements, billboards and other print media.


In RJ Reynolds U.S. marketing, is looking for ideas to promote camel 75 years, reopened in the company of Joe archives in the late 1980's.

Quote from The New York Times:

"Joe Camel was actually born in the United States. In caricatured camel was created in 1974 by a British artist, Billy Coulton, for a French advertising campaign that subsequently ran in other countries in the 1970's. In fact, Mr. O'Toole recalled a visit France for many years, during which he glimpsed Joe Camel wearing a Foreign Legion cap. The impetus for Mr. Price was a cartoon camel, Old Joe, who has appeared on all Camel packages with the brand's initial appearance in 1913. "

Joe Camel first appeared in the United States in 1988 in materials created by the 75 th anniversary of the brand by Trone camel advertising. Trone is a medium-sized agency in Greensboro, NC, that Reynolds used on various advertising and promotional projects.


In 1991 in the Journal of American Medical Association published a study shows that more children, 5 and 6 years old could recognize Joe Camel than could recognize Mickey Mouse or Fred Flintstone, and claimed that "Joe Camel" campaign, ostensibly directed for children - in spite of the RJ Reynolds' that the campaign had been researched only among adults, and was directed only at the smokers of other brands. At that time, it was estimated that over 30% of all cigarettes sold in the United States were Marlboros. Subsequently, the American Medical Association said, RJ Reynolds Nabisco pull campaign. RJ Reynolds refused, and the Joe Camel campaign was continuing. In 1991, Janet Mangini, the San Francisco-based attorney, brought a lawsuit against RJ Reynolds, challenging the company to target minors with its "Joe Camel" advertising campaign. In its complaint, Mangini claimed that adolescents smoke was US $ 476 million sales of Camel cigarettes in 1992. When the Joe Camel advertising began in 1988, this figure was only $ 6 million ", implicitly suggesting that the advertisement had caused damage to a lot of teenagers by involving them in the widespread use of and addiction to tobacco."

RJ Reynolds to this day denies the Joe Camel was to be aimed at children, the company contends that the Joe Camel target audience of 25-49-year-old man and current smokers, Marlboro. In response to criticism, RJ Reynolds instituted "Let disinfecting smoking" campaign for a full page magazine advertisements, consisting entirely of text, usually in large type set, denying the accusations and said that smoking is an adult custom. "

Internal documents produced to the court in Mangini v. RJ Reynolds Tobacco Company, San Francisco Superior Court number 959516, indicates the interest of industry in the interests of children in the future smokers. The importance of the youth market has been demonstrated in the 1974 presentation of RJR Vice President of Marketing, who explained that "young adult market to represent ... [S] tomorrow's cigarette business. As this 14-24 age group matures, they will be key for the proportion of total volume of cigarettes - at least for the next 25 years. " In the 1974 memo by RJ Reynolds Research Department shows that capture the young market is vital, because "virtually all [smokers] to begin with 25 years of age and the majority of smokers start smoking regularly and select a usual brand at or before age 18."

In July 1997, under pressure from the impending Mangini Court, Congress and various public interest groups, RJR announced it will be resolved without a trial and voluntarily cease its Joe Camel campaign. New campaign with more adult debut theme: instead of Joe Camel, it is simply an image of the quadruped, not anthropomorphic camel. This image is still used in advertising for Camel today. Under that agreement, RJR also paid $ 10 million in San Francisco and other California cities and counties that have intervened in the Mangini litigation. These funds were allocated primarily to fund anti-smoking efforts aimed at young people.

In less serious contradictions exist in the form of allegedly "hidden" image within the Joe Camel face. According to a popular urban legend, the camel is designed to resemble male genitalia. This situation lamented in heartsease Division song "Touch My Joe Camel." In its lead singer, asserts, "The company denies all the \ say that this is not a cock and balls \ small children, even they understand, \ This is not a camel in the face, but the sexual glands"

Camel Cigarettes Marketing

The camel in the logo is of the dromedary variety. In languages other than English, a distinction is made between camels and dromedaries, so the name and image do not coincide. The name was chosen because in the early 20th century travels to far away places were in vogue and a camel supposedly symbolised that nicely.

Packaging in Art

The Camel pack is featured prominently in Tom Robbins novel Still Life with Woodpecker, billed as "a love story that happens inside a pack of cigarettes". The book's artwork is modeled after a pack of Camels, and the package artwork and history are discussed extensively in the book, and it is also mentioned that a pack of Camels is the best friend you have in prison.


The signature scene on most Camel cigarette packs shows a single camel on desert land with pyramids and palm trees in the background. Contrary to what some say is "inconsistency", the background is referencing the brand Camel as opposed to the type of tobacco blended. The image seems to stem from an ancient Egyptian boardgame called Hyena. The hyena is simply replaced by the camel, while the background scene remains the same. On the back of the actual pack is a desert scene with bazaars and mosques. On European versions, the desert scene has been replaced by a health warning.

Graphic Design

Fred Otto Kleesattel was commissioned in 1913 to draw the original camel. "Fritz" was a highly sought after graphic designer living in Louisville, KY and was commissioned through his company Klee Ad Art to design the packaging for the camel cigarettes. Klee Ad Art was also integral in designs for Four Roses Distillery, Heaven Hill Distilleries, and many other now immediately recognizable brands. While enlisted in the U.S. Army Mr. Kleesattel worked as a camouflage artist disguising buildings, vehicles, and other sensitive targets to resemble the surrounding animals and plants. There are popular urban myths surrounding subliminal images being hidden within the drawing of the camel.

Package texts

The reverse sides of many packs or boxes of Camel cigarettes display variations of the following text:

Turkish tobacco is the world's smoothest, most aromatic leaf. Blending it with more robust domestic tobaccos is the secret to Camel's distinctive flavor and world-class smoothness.

In 2008, this was changed to:

A master-crafted blend of only the finest hand-picked Samsun & Izmir Turkish tobaccos with a robust domestic tobacco blend creates Camel's distinctive flavor and world-class smoothness.

The reverse side of unfiltered "soft pack" Camel cigarettes, for dozens of years, has displayed this text:

Don't look for premiums or coupons, as the cost of the tobaccos blended in Camel Cigarettes prohibits the use of them.

Or alternatively can be seen displaying the text (later removed from some packets with the introduction of health warning messages):

Camel, a premium blend of the finest quality tobaccos, provides genuine smoking pleasure.

The reverse side of unfiltered "soft pack" Camel cigarettes, produced by JT International reads:

CAMEL cigarettes contain a blend of choice Turkish and American tobaccos to bring you full smoking satisfaction with CAMEL quality.

Camel Wides, starting in 2008, began displaying this on the reverse side of the pack:

The larger gauge of a Camel Wides cigarette makes for the smoothest, most flavorful way to enjoy Camel's distinctive blend of the finest Turkish and Domestic tobaccos.

Camel Cash

Notwithstanding the message telling smokers not to look for premiums or coupons on Camels, the brand nonetheless featured such a promotion called "Camel Cash". Camel Cash, or "C-Note" (C-Note = 5 US cents), is a coupon stuck to the back of filtered varieties of Camel cigarettes. It was made to resemble currency and could be exchanged for items from Camel's Camel Cash catalogue. The artwork changed many times over the years, and in the past included the face of Joe Camel, the controversial cartoon camel, much in the same way as presidents are featured on American currency. Camel Cash redemption expired on March 31, 2007.

Joe Camel

Joe Camel was a controversial cartoon camel that primarily appeared in advertisements for Camel, but also appeared on "Camel Cash" and a number of origami Pop-up print ads. Joe Camel came under scrutiny as some considered use of the character to be advertising directed at children. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children. His image was removed from Camel Cash, and at the same time (July 1997) discontinued in advertisements. Now, some people even call the cigarette a "Joe".

Camel cigarettes come in the following varieties:

Camel Crush
Camel Filters
Camel Filters 99's
Camel Lights
Camel Lights 99's
Camel Menthol
Camel Menthol Lights
Camel No. 9
Camel No. 9 100's
Camel No. 9 Menthe
Camel No. 9 Menthe 100's
Camel Regular
Camel Special Lights
Camel Signature Infused
Camel Signature Robust
Camel Signature Frost
Camel Signature Mellow
Camel Turkish Gold
Camel Turkish Royal
Camel Turkish Silver
Camel Turkish Jade
Camel Ultra Lights
Camel Ultra Lights 99's
Camel Wides
Camel Wides Lights
Camel Wides Menthol
Camel Wides Menthol Lights
Kamel Red
Kamel Red Lights
Kamel Red Menthol
Kamel Red Menthol Lights

Additive-free varieties:

Camel Natural Flavor
Camel Natural Flavor Lights
Camel Natural Flavor Ultra Lights

Camel Cigarettes History

In 1913, R.J. Reynolds has developed a new innovation: the packaged cigarettes. Most smokers who have smoked cigarettes preferred to turn his own, and there are believed to be no national market for packaged cigarettes. Reynolds has worked in the development of taste, he believes it would be more attractive than the latest products, creating a Camel cigarette, so named because it used a Turkish paper, in imitation of fashionable while Egyptian cigarettes. Reynolds undercut competitors at the cost of cigarettes, and a year later it was sold 425 million packs of camels.

Camel cigarettes were originally blended to have a milder taste, in contrast to brands that were considered much harsher at the time of its introduction. They were encouraged in advance, before the official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are" (play on the old Scottish folk song "The Campbells are"). This marketing style was the prototype for attempts to influence public opinion that coincided with the United States entry into World War I and then World War II. Another strategy to encourage the use of Circus camel, 'Old Joe', which was caused through the city and used for distribution of free cigarettes. Old Joe was not really a camel at all, although he was a horse with a huge tumor on his back and was used as a model for the camel on the package.

The trademark catch-phrase slogan, used for decades, was "I walk a mile for a camel!"

The most famous historical style of Camel cigarettes soft pack regular, unfiltered variety. Camel regulation reached its zenith of popularity through personalities such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regulation per day, due to the use of Camel cigarette as his trademark.
Camel cigarette logo

In late 1987, RJR created Joe Camel as the mascot for the brand. In 1991, the American Medical Association published a report that the 5 - and 6-year-old age, it would be easier to recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This association led to ask RJR to terminate Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. 10 July 1997, the Joe Camel campaign, resigned and was replaced by more adult campaign which appealed to the wishes of the twenty-somethings to meet - or - the beautiful and exotic women (they are, nevertheless, wishes to share with young male) in the 1930's and attire and themes.

In Europe, Camel brand of cigarettes is also rolling papers and cigarette roll their own tobacco. It supports 20-level brand Ryo tobacco and papers in Northern Europe with yearly expansion into Southern and Eastern Europe in line with European Subsidiary annual report.

In 2005, Camel implemented new changes to the Turkish flavors by adding the name on the cigarette paper and changing the filter color and design. A combination called "Turkish Silver", a light version of both the Turkish Gold and Royal variety, and also became available this year. After burning, the text on paper is often still visible on the ashes.

Winston-Salem, North Carolina, the city where RJR was founded, was nicknamed "Camel City" at one time because of the popularity of the brand. Nevertheless, the name passing from use by local residents.

From 1972-1993, Camel became the main sponsor of the then-popular IMSA auto racing series, entitled, as Camel GT, as well as in the period from 1987 to 1991, he financed the Lotus Formula One team and in the nineties, sponsored the factory Honda team in the AMA Superbike series.

Turkish tobacco, which is used in Camel cigarettes has a much more distinctive odor when burned as compared to other cigarettes. He usually has a darker, Browner smell of smoke. Filtered Camel cigarettes sold outside the United States JT International do not contain Turkish tobacco.

Camel Cigarettes

I smoked a few cigarettes in my time, and a number of different brands. Marlboro, Winston, Carlton, any number of cheap generics. Of them all, but certainly one worth far above all others: Camel.

A camel is a strong cigarette, but he has a wonderful aroma, that can not be said of many other cigarettes. Even Marlboro beginning to fade into nothingness for tastiness after you smoke a camel. In my opinion, the taste of cigarettes, all the same. There are slight differences in taste, obviously, nothing can be exactly the same, but the camel is that really stands out. It's almost like smoking a cigar, a pleasant, albeit smaller and not so much.

Camels have a great-tasting cigarette. If you are not satisfied with the current brand, try a camel, I do not think you'll be disappointed. Even Camel Lights tastier than the average cigarette, and it is difficult to achieve the feat in the light cigarettes.