Camel Cigarettes

Camel with his aggressive advertising to sell cigarettes. To determine changes in the design of Camel Cigarettes in the period surrounding the "Smooth Character" advertising campaign and to assess the impact of these changes on youth smoking. Internal documents made available through the document website maintained by RJ Reynolds, manufacturer of Camel Cigarettes. Product design research led to the introduction of redesigned Camel Cigarettes targeted to younger adult males coinciding with the "Smooth Character" campaign. Further refinements in Camel Cigarettes during the following five year period continued to emphasis the smoothness of the cigarette, utilizing additives and blends which reduced throat irritation but increased or retained nicotine impact. Industry competition for market share among younger adult smokers may have contributed to the reversal of a decline in youth smoking rates during the late 1980s through development of products which were more appealing to youth smokers and which aided in initiation by reducing harshness and irritation. Smoke Camel Cigarettes.