Camel was the first of the modern 'American Blend' cigarettes when introduced in 1913. The revolutionary new taste made Camel an immediate best seller, despite an initial magazine advertising campaign that was rather ho-hum in appearance. These early magazine ads used little graphics, but featured text touting the new brand's tobacco blend. Posters and roadside billboards however, did feature colorful graphics picturing desert landscapes, or successful looking businessmen. It wasn't until 1925 that women began to appear in Camel advertising.