2008-03-14

Camel Cigarettes USA Ads Last world war



"Why do I smoke Camels? Because I honestly like their taste better than any of the other cigarettes," says Miss Gould. "Like most of the girls I know, I prefer a mild cigarette -- that's another reason I am devoted to Camels. Besides, I see no reason for letting cigarettes make you nervous -- Camels never make me edgy or jumpy. "And I really believe you could smoke Camels forever and ever and not get tired of their fine, smooth flavor."

"Here's the most important cigarette improvement in 25 years - streamlined smoking. It's Pall Mall - a cigarette deliberately designed for better smoking! Pall Mall is over 20 percent longer than the old-style cigarette. And this additional length is important. Because it travels the smoke further - the smoke reaches you cooler. Because it filters the smoke through more tobacco - the smoke is definitely milder. Prove it! Yourself, try Pall Mall critically."

Soldier 1: Some driving mister - how do you feel? Dewey: Right now I feel for a CAMEL! Soldier 2: That's the old Army spirit. Camel's the smoke with us. Dewey: Give me Camels every time. They're EXTRA MILD and they've really got the flavor that hits the spot. 'I'd walk a mile for a Camel any day!

"Science has pointed out that Camels are definitely slower-burning. That means a smoke with more mildness, more coolness, and more flavor. Now - Science confirms another important advantage of slower burning. Less nicotine - in the smoke! 28% less than the average! Light up a Camel... a s-l-o-w burning Camel... and smoke out the facts for yourself. The smoke's the thing!"

2 комментария:

jacob комментирует...

Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
Great article and discussion!
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