The Paris court found a legal use of a camel in the format of Joe Camel cigarette packs
PARIS, September 26 - The city of Paris court dismissed the claim of opponents of smoking groups to the American tobacco giant RJ Reynolds, which produces cigarettes under the brand Camel.
The National Committee of smoking opponents argued that the use of Camel 15 - ty packaging options with various images of a camel, Joe - a very attractive image of a juvenile - encouraged children and adolescents to gather full "collection" Camel packs.
However, the court dismissed the claim, stating in its decision that "although the law and prohibits advertising, promotion and free distribution of tobacco, it could not determine which images are used in the presentation packs, except for the mandatory placement reminder of the negative impact of smoking on health."
Nevertheless, the court charged the RJ Reynolds Tobacco 8 thousand euro fine and 1.5 thousand euro compensation of losses due to the fact that the company has changed autocratically text warning on the dangers of smoking, millions of reams of Camel, attributing at the beginning "in accordance with the law 91-32. Changing text, in the opinion of the judges, has led many consumers less serious about prevention.