Merchants will become less Camel: Japan Tobacco is beginning to reorganize distribution network

The second largest manufacturer and seller of tobacco products in Russia - the company Japan Tobacco International (JTI) - early reduction in the number distributors. At the end of last week, JTI has signed an agreement with Fort (St. Petersburg), providing for exclusive sale of cigarettes Japanese company in the territory of the Northwest region. Now Other companies receiving products earlier JTI directly, will be working through the "Fort". Most experts believe that, following the North-West JTI hold similar reductions in other regions.
Japan Tobacco International - second only to Philip Morris sells cigarettes in Russia (s Camel, Winston, Peter I and others). According to the company's "Business Analytica, the share of JTI in the Russian tobacco market at the beginning of last year was 15%. The company owns a factory Petro (St. Petersburg) and JTI-Yelets. The volume of sales in the past year, an estimated " '" amounted to about $ 810-830 million
In the JTI to make any comments about changes in its distribution network categorically refused. However, the head distributors of Fort Igor Bykov confirmed on Friday that his company had signed an exclusive contract with JTI cigarettes for distribution companies in the Northwest for three years. If the parties remain happy with each other, that agreement can be carried. Two other dealer from St. Petersburg ( "Take" and "Sapphire"), as well as six regional companies received subdilers contract and now will buy cigarettes from the "Fort". According to Mr. Bykov, no special requirements for sales JTI to its new distributor not pulled out.
Most experts agree that changes in the Northwest - the first step for a global reduction of the number of distributors JTI, which has already been discussed in the company for more than a year. Most likely, followed by the North-west, will be selected by two distributors in the Central region, and then will turn the Urals and Siberia.
All major competitors JTI a few years ago, have been reconsidering their marketing. For example, Philip Morris in 1996, the start of the phased reduction in the number of distributors (originally there were more than 30) - now sell products company only three distributors ( "Anoksis", "Mercury", "Teacher"). A similar conversion in 1997, held a British American Tobacco (BAT), creating the so-called Moscow headquarters five distributors; now working directly with VAT, only two companies - SNS and Tyusom. "
JTI same until recently sold directly to cigarette companies from 70 different regions of the country. Reducing the number of distributors will allow us harder to control flail situation in the regions. In addition, JTI, in exchange for exclusive certainly will require its distributors to desist from selling competitors' products.

Reynolds bought chew tobacco and snuff

Reynolds American Tobacco Corporation has agreed to buy for $ 3.5 billion company Conwood, supplying chewing and snuff. So Reynolds was the first in several years, a major producer of cigarettes, undertake expansion of the market of tobacco products not related to smoking.
Quarter in the city of Winston-Salem (North Carolina), a corporation owned by Reynolds American brands Camel and Salem. After purchasing Conwood, the corporation has become the second largest player in the market "smokeless" tobacco products (the leader of this market is UST).
In early April Bonii Herzog, an analyst with Citigroup, valued at $ Conwood 1,4-1,8 billion Thus, by entering into a deal with Reynolds, Pritskers able to substantially improve its financial position. "We believe that [the proposed Reynolds] a very high price for such assets" - said David Eydelman, an analyst with Morgan Stanley, Reynolds shares appropriate rating below market media price. "
Following the announcement of the transaction on the NYSE in the tender for 16.00 shares of Reynolds on Wednesday added weight to $ 0.84, rising to $ 110.67. To finance the purchase Corporation will allocate $ 300 million from the existing cash reserve and resort to increased borrowing in the amount of $ 3.2 billion

Find Camel logo on the print of the agency Saatchi & Saatchi

Agency Saatchi & Saatchi developed a series of prints for advertising Camel cigarettes under the common slogan "Discover more." In all these posters logo cigarettes - camels - drawn from any of: leaves, raised by the wind, traces on the water, the shadows on the floor.
Composition creative group
Agency: Saatchi & Saatchi, Milan, Italy Creative director: Guido Cornara, Agostino Toscana Art Director: Pericles Pericleous, Norbert Graf, Riccardo Gianangeli

Camel No. 9 will help drive advertising of tobacco luster

Clothing with a black tutu MPORTANT colored sea waves, advertise against the backdrop of roses, generally caused a storm of outrage. The fact is that women's new advertising cigarettes, appeared in a number of glossy publications. The group of deputies of the United States Congress, concerned about women's health, sent in 11 magazines (Vogue, Glamour, Cosmopolitan, InStyle, Marie Claire, Elle, etc.) Pismo which underlines the absurdity of the situation where a number of articles about how to preserve the health of women, print advertising cigarettes. Congressmen fear that such advertising will attract many new smokers among adolescents, while producer of cigarettes, the company R. J. Reynolds notes that Camel No. 9 addressed to adult smokers audience. Camel No. 9 is not the first time comes to the attention of the congressmen - not so long ago, a group of members of the Upper House of Congress sent a message to the federal Trade Commission. The essence of the claim is the same - advertising campaign designed to bring in a number of young women smokers, reported Vedomosti.
So far, none of the recipients did not respond to a message. It is part owner of the publications have addressees congressmen, Conde Nast publishing house, believes that the question of whether or not to deploy such advertising should decide each of the magazines. USA stands alone in the global fight against smoking - there are still permitted tobacco advertising in the press. In some editions voluntarily refuse to replenish its budget from tobacco advertising - these are the Men's Health and Money.

Camel denies

The company R.J. Reynolds Tobacco denies charges that the company's advertising policy is aimed at attracting children to the ranks of replacement "smokers". The authorities have accused the United States tobacco giant that the popular Camel brand cigarettes is aimed at children. The fact is that, by definition, prosecutors, the ad-animation character Joe Camel "looks very cool and likes children and adolescents."
Lynn Beesley, president of Reynolds American Inc., Helping run Joe Camel, believes that his "cool" look and dark glasses is not appealing to children. She claims that the company engaged in marketing only to adult smokers. "Our policy since my arrival in the company is that we do not want to see young smokers" - declared at the court hearings Beesley, who came to Reynolds American Inc. , in 1982 to replace assistant marketing.
Joe Camel was developed in the late 80 - x, and the peak of its fame came at 90 - e. But recently the American government has decided reprove too aside all restraint tobacco companies, and Camel has received a subpoena in court…

Profits grew up in Reynolds American IV kv.2005 year due to good sales of Camel and Kool cigarettes

Profit American cigarette manufacturer Reynolds American Inc. rose sharply in the fourth quarter of 2005 due to good sales of cigarettes expensive brands Camel and Kool and lower costs. Profits amounted to the company in October-December $ 297 million ($ 2.01 per share), compared with $ 76 million (51 cents per share) for the same period last year. Excluding non-recurring revenue profit of $ 1.63 per share against the $ 1.52 expected by experts on the stock. Reynolds Net sales in the fourth quarter amounted to $ 2047 billion to $ 2001 billion a year earlier. In 2006, the company expects earnings per share of $ 8.00 - $ 8.40 to $ 7.78, according to forecasts by analysts. Since 2007, Reynolds predicts annual profit growth at 1-5 percent.

Former head of the Camel Rick Thomas Cofield appointed head of the Russian branch Japan Tobacco International

Rick Thomas Cofield appointed to the post of head of the Russian branch company Japan Tobacco International. He will begin his duties on 1 September 2003.
Earlier Colfield Camel led an international team at the headquarters in Geneva, he supervised the markets in Japan, Malaysia, headed the unit for the marketing and sales region, including the CIS, Baltic States, Turkey, Romania, the Middle East, Africa and the free-trade market.