'Camel' Ads

An hour later, after he was sworn in yesterday in New York Commissioner of Consumer Affairs, Mark Green, took on one of the largest tobacco companies, RJ Reynolds, saying that he was children to smoke.

An hour later, after he was sworn in yesterday in New York Commissioner of Consumer Affairs, Mark Green, took on one of the largest tobacco companies, RJ Reynolds, saying that he byl»sklonenie children to smoke.»

Mr. Green was the specific goal of an advertising campaign that uses a cartoon character of a camel - sometimes dressed in a tuxedo or wearing sunglasses, but they are always smoking and always with a beautiful woman nearby - to promote Camel cigarettes. He said that the cartoon figure clearly appealed to young people.

In a letter sent yesterday to Nabisco, Mr. Louis V. Gerstner Jr., Mr. Green wrote,»As a father of two young children and a new The Commissioner for Consumer Affairs, I am appalled at your 'smooth character' Camel advertising campaign, that the risk of the use of children cigarettes.»

Last month, RJ Reynolds - the division of RJR Nabisco - has been criticized for its plans to market two brands of cigarettes, one pointing mainly on blacks and other young, blue-collar white women.

The carefully-planned campaign Representative RJ Reynolds, David Fishel, said:»As usual, he decided to release it in the media before he gave it to the company, which states for us what he has done today seems to be part of a carefully orchestrated campaign by anti-smoking activists to ensure publicity basis for anti-smoking legislation hearings held in Washington today.»

The Senate Labor Committee is considering a bill that would allow the federal government the authority to ban dangerous additives from cigarettes and require that cigarette packages as a list of additives and to bear a warning that smoking is addictive.

Camel “campaign three years,” Mr. Fishel said. «It is not directed at children. We have seen no evidence of a period of three years in the program that he has any particular youth appeal.»

Mr. Green said his concern was focused on advertising in the magazine Rolling Stone, posters offering a smooth Symbol multfilma.

'Effort to involve children

“It was not until I noticed once in a perforated at the bottom of the 'Rolling Stone' poster”, which allows readers to delete the Congress instructed the warning label, that I decided to write to you, “Mr. Green wrote to Mr. Gerstner. Lie” is not an ad campaign apparent purpose lure children smoking tobacco in violation of its own code of 1964 against advertising aimed at children?»

The letter further asked: “Who watches and talks about the cartoon characters, children or adults? Who impressionable to associate smoking and The success and money, children or adults?”

Mr. Green, 44 years old, was sworn in at $ 97000 a year in office Mayor David N. Dinkins at noon in the Board Room at City Hall Assessment, with his wife, Deni Frand, and his two children, Jenya, 11, and Jonah, 5, at his side. A senior campaign adviser to the mayor, Mr. Green has long been the consumer advocate.