For the first time in 95 years held a Camel brand redesign

Some cigarette brands do not modify the design for decades. Among them was the famous Camel, which existed in the market 95 years in the same design, which was launched in 1913. That was until the U.S. company R. J. Reynolds Tobacco in March 2008 did not start to update the design and packaging of tobacco mixture of cigarettes.

Symbol brand Camel - the famous camel Joe - remained on the package, but now he "concluded" in a circle. Pyramid against the backdrop of more highlighted more clearly the inscription "Camel" made more dark font. Also in the design of a new package focuses on a long and rich history of the brand: "Since 1913".

"The complexity of the tasks was to give the brand a more modern look without changing the basic concept - said David Howard, a representative of the tobacco company Winston-Salem. Old Joe are also stoically strides in the desert. Camel is stable and reputable brand with a rich history, so we see a view to redesign only expanding consumer audience, but not global sensation."